We differentiate ourselves through the warranty and service side because we focus on a portrait of exceptional customer service and an informative sales approach,” said CEO Adam Shampaine, who has seen HCR more than quadruple its revenue since 2006. “Homeowners appreciate our consultative process rather than trying to sell them on price on what feels like a commodity-type purchase. The ability to offer products that exceed their expectations is also a big part of the trust we’ve earned over the years.”

For Shampaine, standout product solutions make the difference, and ASCEND delivers all the benefits that elevate the value of all types of homes.

Homefix Custom Remodeling CEO Adam Shampaine—who also heads a thriving building supply wholesale distributorship—knows better than most how the right residential building products like ASCEND cladding can inspire customers to say “yes!” to their dream home project.

HARDLY A CHOICE
HCR had used a leading fiber cement siding for its projects that was durable and appealing but also pricey compared with other premium options in terms of material, installation and maintenance. “Thirsting for an alternative,” as he described it, Shampaine turned an eye to ASCEND for similar outstanding qualities but at a cost much more attractive to his customers.

“ASCEND had the look, the sturdiness and was easier to install,” he said. “What we were using, it’s just not the maintenance-free product you sometimes expect. Proper caulking of the seams and flashing tends to be a challenge, for instance, and there's the simple fact of how heavy it is. It takes a bit of savvy, not all contractors can install it correctly, and it might not marry well with the trim package you’re using, so we were running up against those issues.”

Shampaine also explained how ASCEND stands out from traditional vinyl siding options.

“A lot of what’s out there, the insulated product especially, has a much thicker profile on the reveal where it meets the J-channel where it’s sticking out an inch or more. ASCEND is much sleeker, so it mirrors the aesthetic of a fiber cement board. That’s another reason we made the switch.”

“ASCEND planks give you the energy efficiency of the insulation plus the durability, and it doesn't have that kind of bowed, banana-type look that can happen with some siding. It also plays well with traditional vinyl accessories, so your total installed cost is basically the same as what you're already paying for vinyl.”

STACKING THE BENEFITS
HCR also works with many customers who are looking for an alternative to traditional wood siding, which can require frequent care, is susceptible to rot, and can be expensive to replace. Shampaine said the benefits of using ASCEND stand out in these instances as well. Some key reasons customers choose Alside’s composite cladding include:

• A Wide Color Palette: Homeowners can select from 20 fade-resistant shades, including cool, tranquil colors and bold architectural hues that bring their vision to life in perfect detail.
  
  

• A Time Saver: ASCEND never needs painting, staining or sealing—just occasional cleaning with soap and water—so there’s no prepping, scraping or sanding to be done.
  
  
• A Cost Saver: The composite material has a high R-value of 2.0 in accordance with ASTM C1363-11, helping to insulate homes and reduce heat loss during winter.
  
  
• A Lasting Look: After it’s installed, ASCEND doesn’t just perform, it lasts and lasts, “keeping its just installed look for as long as it’s up,” Shampaine said.
  
  
• A Great Warranty: ASCEND’s industry-leading lifetime limited warranty is aligned with Shampaine’s mission to only provide customers with solutions they can rely on “for an exceptionally long time.”

“Installation is also quicker and easier than fiber cement, engineered wood and other composite panels. With ASCEND you get that classic appearance of natural wood but without the associated maintenance of real wood and certain other materials, plus no worries about extreme temperatures, high winds or heavy rain. There’s no decay or insect damage either; all those concerns are gone.”

WHY ASCEND?
Composite cladding can take projects to new heights thanks to:

By incorporating ASCEND into its remodeling regime, HCR is establishing happy customers for life who are eager to spread the word about this company’s exceptional service levels. ASCEND enhances the natural beauty of homes and reduces the need for ongoing maintenance and repairs, and that’s something Shampaine finds easy to sell.

“I’ve learned by making the mistake of trying to do too many things, of being spread so thin that you lose the quality of the core products or systems,” Shampaine said. “We win by keeping it simple and providing something the customer is going to go wild for—getting a great company, a great product, a great warranty and a fair price—we want all those factors to be there, and ACSEND delivers.”

ASCEND makes homes look distinguished and helps remodelers differentiate their designs from competitors. As a superior siding option that can exceed customer expectations, this composite cladding from Alside is helping to drive repeat business and word-of-mouth referrals for Homefix Custom Remodeling that continues to build a reputation for stellar products and service.

See why there’s never been cladding like this.

ABOUT HOMEFIX CUSTOM REMODELING
Homefix Custom Remodeling (HCR) is a leading home improvement company with locations in Virginia, North Carolina, Maryland and Florida that specializes in top-quality products and services, including siding, window and door replacement as well as roofing, gutters and insulation. Using the best available solutions like ASCEND® Composite Cladding is one of the ways HCR creates happy customers for life.